The thank-you notes are sent in and the confetti has settled down, and you've sunk into that lovely newlywed glow quite comfortably! You think of your wedding dress with fond memories, however, the thought of having such a pretty dress zipped up in a dress bag forever breaks your heart a little.
You believe that the dress still has a lot of life left in it, and it can make someone’s special day even more so. Since your wedding dress deserves a second spin at creating great memories, selling your wedding dress can enable just that. We understand how selling your wedding dress is a huge deal for you, so we are right here to equip you with the information necessary to do it the right and easy way. News flash: Selling a wedding dress is not the same as selling off your old pool table. There is a lot of emotions attached at both ends in wedding dress resale! Let's go through some of the things to keep in mind when to are trying to sell your dress.
Adhere to fashion timelines
Fashion tends to change at an alarming rate and have an attention span of a 3-year-old toddler. In short, fashion is dynamic and volatile, so what might be in fashion today will be termed so-out tomorrow. If you are thinking of selling a wedding dress, consider doing it in a timely fashion. The longer you hold on to the dress, it may be more difficult to sell or your selling price might dwindle. Abide by the fashion timelines to ensure that you get a good price for your beloved wedding dress.
Clean and prep the dress
If you want the person you are selling your wedding dress to just as excited as you initially were, prepare to make the dress spick and span for the new owner. Send your dress for dry cleaning and steaming and get any imperfections attended to. Don't you want her looking her best? If there are any stains or tears in the dress, ensure that they have been fixed before listing your dress online.
Choose online or boutique
The next step is to decide where you want to sell your wedding dress-online or offline. Don’t limit your chances by sticking to one or the other and explore both options. If choosing to go offline, you might check some local reselling spots in your neighborhood. While there are some go-to options for selling previously loved pieces online, like eBay and Craigslist, you might want to check out some other exclusive premium platforms, too. Having a specific item on a website, like an online wedding dress reselling platform in this case, only increases the chances of narrower targeting, increasing the possibilities of getting your gown sold and off to its next owner.
Take time with your pictures
We can’t stress the importance of a good photo enough, especially if you decide to opt for an e-commerce platform. It is essentially the first look of the product that you are hoping to sell. Once your wedding dress is cleaned and steamed, take a few professional quality pictures of the dress from all angles, along with some zoomed-in pictures of the intricate details. It might also help to have a few pictures of you wearing the dress in your actual wedding, as it will give your buyer some emotional points to connect to!
Fix the price
The price tag that you put on that dress will depend on various factors, like the retail price of the dress, the dress designer, how long ago the dress design was created, and which way the winds of fashion are blowing. Decide on a price point that will do justice to the investment made on the dress, while still offering the affordability expected of a pre-loved gown. Basically, the number on the price tag should feel premium enough to promise a quality product without being too high. Our recommendation settles at half-off the retail price, that way brides know they are getting a good deal on second-hand wedding dresses (second hand, but equally beautiful).
Provide detailed descriptions
Provide the most detailed description as you can find regarding the product. Describe the material, the dimensions, and the delicate details in an elaborate manner. Mention any defects or imperfections, so there are no misunderstandings and there is complete transparency during the purchase. Make use of the product description section to do complete justice to the dress, and your dress will be sold in no time!
Flexibility is appreciated
Online buyers like convenience. Consider the possibility of a return so that it's easier for a bride-to-be to find her dream dress. Keep this in mind when you list the dress on a resale website.
Adhering to these steps can ensure that a piece from your wedding can now grace someone else’s wedding and pass on the same love and luck. It's not only an economically wise decision for both the buyer and the seller, but it's also an easy way to make money! So go ahead, pass on your pretty dress to another pretty girl and share the magic!
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